Blog
The importance of having a marketing strategy
An in-depth and well-planned marketing strategy is critical to building a successful business. Whether itโs building brand...
A beginner’s guide to social media ads with Meta
If youโre thinking about running social media ads on Meta, youโve come to the right place to learn. In this blog, Iโll...
Less is more: The rise of debranding in modern marketing
A new trend has been emerging among marketers for some time now: debranding. It refers to a strategic shift or...
Beginner’s guide to retargeting ads: How do they work?
Weโve all been there. Youโre about to buy something but abandon your cart at the last minute before paying. Some time later...
Static HTML vs WordPress CMS: Whatโs the difference?ย
So, youโre thinking about building a new website for yourself or a client. What route do you take? Static HTML or WordPress...
How to write about a subject with a low search volumeย
There are some things that people talk about a lot โ football, the weather, politics, and, of course, what happened on Love...
What is a URL slug, and why does it matter for SEO?
Search engine optimisation (SEO) consists of dozens of moving parts.ย URL slugs are one of them. This post looks at...
Top 5 free Google SEO tools for beginners
Google is the most prolific search engine, with 92.96% of all search traffic, so it makes sense for them to provide a...
How to create a company page on LinkedIn
A bustling community of over 1 billion users worldwide, LinkedIn is easily one of the largest social media platforms used...
A guide to negative keywords in search campaigns
Weโve all been in a position where weโve made a search on Google or another search engine, and the top results arenโt quite...
Unveiling colour psychology in branding and marketing
OK, Iโll come out and say it โ I love colour! I know it sounds a little sad, but I guess I have to like it as part of my...
How to set up and use Google My Business for local SEO
Looking for a โquick wayโ to boost your rankings on Google search? Setting up or optimising a pre-existing Google My...












