Retargeting should play an important role in your marketing strategy; if it doesn’t, you’re missing a lucrative...
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How to create a Google Merchant Centre shopping feed [2024]
Unlock the power of online retail with our guide to setting up your Google Merchant Centre. From product listings to...
What is programmatic advertising, and how does it work?
In this blog, we demystify programmatic advertising, looking at what it is and how it works. We examine the role of...
How PPC and SEO can work together to drive results
If you’re managing your PPC & SEO separately, you could be missing valuable opportunities to improve your tactics and...
Understanding Google PMax – tips to maximise your efforts
If you’re new to ads, you may not be familiar with the methods you can use to advertise across the Google network. There...
Google Shopping campaigns – how to maximise your return
Google Shopping is an essential tool for e-commerce businesses globally – big and small. When used correctly, it is a...
Pssst! Did you know we have our very own podcast?
If you’re a business owner or a like-minded marketing professional then this podcast is for you. It’s full of insights, industry news, tips and advice. You’ll learn about search engine optimisation (SEO), pay-per-click (PPC), content marketing, branding and website design.