AI SEO
AI SEO: Next generation discovery
Somewhere, someone has just used an AI platform to start a conversation that will end with a recommendation for their next supplier. If you’re not there, you’re missing an opportunity to get in front of your audience at the crucial early research stage.
Be part of the conversation on Claude, ChatGPT, Perplexity, and Gemini with help from AI SEO professionals.
A new marketing channel
It all starts with an AI prompt on a platform like ChatGPT, Claude, or Gemini. But this is not SEO as you know it; it’s not a list of ranked results. It’s a conversation that cites its sources and links to them in its answers.
Billions of searches are made every day by people doing research, requesting advice, and making comparisons.
In other words, it’s a marketing opportunity.
We help our clients ensure their websites are readable by AI models, so they show up in the conversation. More than that, we ensure they’re cited on websites that AI platforms use to source their information.
Building the technical foundations
We can tell you if you’re visible on ChatGPT, Gemini, Claude, and Perplexity. And if you’re not, we can help you with that. There’s still time to claim first-mover advantage before your competitors get there.
The signals for AI visibility differ from those for Google. Most businesses are optimising for one and ignoring the other entirely.
Our technical AI SEO foundational package is a one-off service that audits your website’s AI crawlability and ensures the technical foundations are in place to be correctly discovered, understood, and cited by AI language models.
This is not ongoing SEO. It is not content marketing. It is the technical groundwork that makes everything else you’re doing (existing SEO, content, paid media) more likely to surface inside AI-generated answers.
AI SEO: Our packages and pricing
We provide a one-off technical package that builds the foundations for AI success, and several retainer packages that tackle the different parts of optimising for inclusion on AI platforms.
Our SEO services
Combining several techniques is the most effective way of telling Google you’re worthy of those top spots in its search rankings.
Here’s just a handful of the SEO services we can provide.
Local SEO
If you have a business offering services in a certain area, we can optimise your website to increase local search performance. This can increase brand awareness, traffic and leads within your local area.
Link Building
Backlinks send positive signals to search engines. It tells Google that your website is valuable. We build positive backlinks that strengthen these signals, drive referral traffic and improve your site’s authority.
Content Writing
Content is a key part of any SEO strategy, which is why we carefully craft all content with SEO in mind. From word count to keyword placement and density, we approach SEO content writing strategically.
Technical SEO
Technical SEO ensures that your website is fully optimised for search engines to improve your rankings. Our detailed technical SEO audits highlight exactly what needs to be done to improve your rankings.
Why choose Marketing Labs for your AI SEO?
Knowledgeable, easy to work with, and results-driven are how our clients describe us. We’re proud to say this is why we don’t have a high turnover of clients (or staff). As an agency, we prefer to build long-term partnerships based on shared results.
What makes us different to most other agencies is that we don’t have account managers or gatekeepers. Our clients have direct access to the subject experts working on their account, making collaboration even easier.
This was important to Matt, our CEO, when he set up the business ten years ago, and it’s still an important part of our ethos. Transparency is another important principle for us at Marketing Labs. We only recommend things when we believe they’ll really shift the needle for our clients’ performance.
Underpinned by decades of experience in SEO, we are already at the forefront of AI search, breaking ground for our clients. It’s not too late to benefit from first-mover advantage. Call, email, or book an introductory chat via video call.
Do I need AI SEO and traditional SEO?
This isn’t about choosing between SEO and AI SEO. We already know that digital marketing is more effective with the integration of multiple channels, in the way that organic search and paid search co-exist.
Google captures the demand that AI SEO generates at the early stage when people are still forming their thoughts and ideas – before they even know what to look for on Google. Social marketing builds trust between the two.
AI SEO closes the gap at the top of the funnel and makes everything else further down more effective. By not doing it you’re missing a crucial piece of the journey.
Resources from the lab
We’re the kind of SEO agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.
Why making minor updates to your content could be damaging your rankings
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