Measuring the outcome of your content marketing efforts is far from straightforward, but it’s critical if you want to convince the people around you...
Mel Healy
Head of Content
A brief introduction
Mel left university with a first-class degree in English Language and Linguistics and went straight into working in a busy police press office.
This involved liaising with local and national journalists daily on some pretty heavy topics. As first jobs go, this was like freefalling from a plane without a parachute, but it set her up for a successful career in marketing and PR. Shortly after starting with SYP she got her CIM diploma in marketing.
After more than ten years as a marketing manager working for organisations across various industries, she left employment behind and struck out on her own as a freelance writer.
When she saw a job advertised at Marketing Labs, Mel jumped at the chance to apply (despite not looking for a job at the time). As head of content, she is responsible for planning and writing SEO content and website copy for our clients.
Mel has two children and a very energetic dog, so she doesn’t have any spare time, but if she did, she’d spend it wandering around Europe’s art galleries. Instead, she has to make do with collecting and reading art books.
This involved liaising with local and national journalists daily on some pretty heavy topics. As first jobs go, this was like freefalling from a plane without a parachute, but it set her up for a successful career in marketing and PR. Shortly after starting with SYP she got her CIM diploma in marketing.
After more than ten years as a marketing manager working for organisations across various industries, she left employment behind and struck out on her own as a freelance writer.
When she saw a job advertised at Marketing Labs, Mel jumped at the chance to apply (despite not looking for a job at the time). As head of content, she is responsible for planning and writing SEO content and website copy for our clients.
Mel has two children and a very energetic dog, so she doesn’t have any spare time, but if she did, she’d spend it wandering around Europe’s art galleries. Instead, she has to make do with collecting and reading art books.
Blogs by
Mel Healy
Is social search overtaking Google?
Billions of people search Facebook every day, and it’s not the only social platform that can boast big figures when it comes to social search. If...
What is digital PR, and how does it work?
Coverage on news sites and mentions in the press can earn your brand valuable coverage and links back to your website, boosting your traffic and SEO...
Threads – a guide to Meta’s new micro-blogging platform
If the latest social media platform from Meta hasn’t come across your desk yet, where have you been? Threads attracted 100 million users within its...
How to come up with blog ideas (without relying on AI)
Finding new ideas to fill your blog can be challenging, particularly if you’ve already covered a lot. If it feels like there can’t possibly be...
Gen Z On Social Media: Community Building Is Key
Social media is a powerful tool, helping you to connect with your audience, grow your brand and encourage sales. However, you need to make sure...