When it comes to SEO, the words "user-generated content" or UGC seldom come up. You always hear about ranking factors, link building, content...
Melissa Healy
A brief introduction
This involved liaising with local and national journalists daily on some pretty heavy topics. As first jobs go, this was like freefalling from a plane without a parachute, but it set her up for a successful career in marketing and PR. Shortly after starting with SYP she got her CIM diploma in marketing.
After more than ten years as a marketing manager working for organisations across various industries, she left employment behind and struck out on her own as a freelance writer.
When she saw a job advertised at Marketing Labs, Mel jumped at the chance to apply (despite not looking for a job at the time). As head of content, she is responsible for planning and writing SEO content and website copy for our clients.
Mel has two children and a very energetic dog, so she doesn’t have any spare time, but if she did, she’d spend it wandering around Europe’s art galleries. Instead, she has to make do with collecting and reading art books.
Blogs by
What is user-generated content, and why is it important?
People want to hear from other people. And the statistics back this up. User-generated content (UGC) is more memorable and has better engagement...
How to create an effective social media strategy
A social media strategy is indispensable for any business looking to thrive online. With social media as a marketplace for ideas, an engagement hub...
How to measure the success of your content marketing
Measuring the outcome of your content marketing efforts is far from straightforward, but it’s critical if you want to convince the people around you...
Is social search overtaking Google?
Billions of people search Facebook every day, and it’s not the only social platform that can boast big figures when it comes to social search. If...
What is digital PR, and how does it work?
Coverage on news sites and mentions in the press can earn your brand valuable coverage and links back to your website, boosting your traffic and SEO...