Auditing
Perfect your performance and boost your business
This is where digital marketing audits come in.
A detailed audit sets you up for success by taking a deep dive into your site and current performance. The Marketing Labs team has produced hundreds of audits over the years, so we know exactly what to look for, how to read your data and what can help improve your performance.
Whether it’s an SEO, content, social media or PPC audit, we’ll review everything you have in great detail to provide actionable recommendations that will strengthen your strategy.
Why choose Marketing Labs as your digital marketing partner?
When it comes to our clients, we work hard to make sure every part of their strategy is a success. Our data-driven approach to digital ensures we always keep our client’s goals in mind and that we make decisions based on research and real insights.
We combine our analytical way of working with creativity and expertise to get the best results possible. Our clients trust us to only ever recommend the best options for their business - even if it makes our lives harder. This is why we have an exceptional retention rate and a solid history of driving amazing growth for our clients.
Why should you conduct a digital marketing audit?
Even if your performance is on-track, there is going to be room for improvement and even small tweaks can lead to better results. However, an audit is vital if you’re experiencing issues with your performance, including:
- Sales dropping
- Not meeting business or marketing goals
- Traffic is declining
- You’re not generating leads
- Your click-through rate from marketing channels is declining
- You’re not seeing good conversion rates
- Customer acquisition is expensive
We can explore the reasons behind these issues, provide you with expert advice to improve performance and support you through actioning our report – helping you meet and exceed your goals.
Our auditing services
Content Audit
Your website content needs to work hard to get the best results. It should be optimised for SEO, provide a great user experience, allow customers to self-serve and increase conversion rates. The right content can make a huge difference to your site’s performance, which is why it pays to know what’s working and what’s not.
Our content audits provide a thorough and detailed report on your current website content, letting you know what is working and what could be improved. We look at your SEO keyword performance, how to optimise for conversion, what could improve UX and provide actionable advice to help take your content to the next level.
SEO Audit
Getting SEO right involves a lot more than simply using the right keywords in your website content. You need to make sure that your site is set up correctly across the board to see ranking improvements.
Our detailed SEO audits look at your current technical SEO performance, as well as how your content is performing. This provides you with a detailed roadmap of what needs to be improved in order to see better results and to get your site higher up in SERPs.
Ads Audit
Not getting your ads right – whether you’re running PPC campaigns, Amazon ads or social media adverts – can mean that you’re spending a lot of money without getting great returns. It’s all too easy to keep putting budget into advertising campaigns, but if they aren’t optimised, your ROI will suffer.
This is why we offer in-depth ads audits performed by experts with decades of digital advertising experience. We look at every part of your campaigns to tell you how their setup could be improved and what messages are working best. Using the advice provided in our audits, you can enhance your ad performance and see ROI drastically improve.
Performance Audit
Even if everything else about your marketing is right on the money, a slow or badly designed website can mean visitors don’t convert. Great website performance improves the user experience, sends the right trust signals and is rewarded by search engines. In comparison, poor websites that are hard to navigate or load slowly will see an increased bounce rate, low conversion rates and falling rankings.
A website audit will give you details on what you can do to boost your site’s performance. Whether there’s a simple fix to speed things up or a redesign is needed, we’ll give you all the information so you can see exactly what your website needs to perform at its best.
