Communicating the right message to your audience.
Content marketing is one of the most versatile tools in your digital marketing toolbelt. From increasing search visibility and engaging audiences to increasing lead generation and conversions, content works hard.
Getting your content marketing right can do wonders for your business, but getting it wrong can absolutely devastate your visibility.
Here at Marketing Labs, as well as being expert content creators, we understand the power of content marketing. Every piece of content we put together is created with your business goals in mind, helping to drive SEO performance, improve user experience and get visitors to convert.
We specialise in content creation that will propel your brand to the forefront of your target audience.
Our content marketing services
Regular website content helps drive engagement, helps you rank for more keywords and sets you up as an authority in your industry. Blogging is a key part of this. We create interesting blogs that you can use across multiple channels to help your audience and show your expertise, while also helping with SEO performance and increasing conversion.
Great copy is powerful. It can showcase your brand, grab attention, teach people and turn your audience into fans. Ensuring all your content is top-notch is important both in terms of creating a cohesive brand experience and getting the best results. From website to emails, social media to internal comms, we craft powerful copy that gets the job done.
Creating content for the sake of it is never going to get you very far. Every piece of content you publish should have a purpose and should be utilised as much as possible. This is where content strategy comes in. We help to create a robust and detailed content strategy based on your business goals to help support all your digital marketing activities.
Landing Page Optimisation
For landing pages to be successful, they need to work hard. The content on your landing pages needs to drive visibility, attract visitors, keep people engaged, showcase your brand and get customers to convert. As well as great design, you need exceptional content to do this. This is why we optimise landing pages for SEO, CRO and UX.
Why choose Marketing Labs as your digital marketing partner?
When it comes to our clients, we work hard to make sure every part of their strategy is a success. Our data-driven approach to digital ensures we always keep our client’s goals in mind and that we make decisions based on research and real insights.
We combine our analytical way of working with creativity and expertise to get the best results possible. Our clients trust us to only ever recommend the best options for their business - even if it makes our lives harder. This is why we have an exceptional retention rate and a solid history of driving amazing growth for our clients.
We aim to create content for websites, email and other platforms that gets noticed, so you benefit from maximum online exposure. To do this, we can tailor our process to your business needs so you can have as much or as little involvement as you want.
Every piece of content is part of a broader marketing strategy that ensures we’re continuously working toward your overall goals. A multi-channel approach ensures that all of your content works as hard as possible by getting in front of as many people as possible. This delivers great results, as well as strong return on investment.
We don’t do things by halves and we never compromise when it comes to quality. Our team of content marketing experts ensures that all content we create is of the highest quality. We also keep SEO, UX and CRO in mind to ensure that our content is as powerful as possible while ensuring 100% client satisfaction.
Why consider content marketing?
You’ve probably heard the phrase “content is king” being used in digital marketing circles over the years. While the phrase has been around since the birth of content marketing, it still holds true. Content marketing is the glue that holds your entire digital strategy together.
While content is a must, thousands of articles get posted online every minute of the day, so you’ve got a lot of competition. If you don’t have a thought out content marketing strategy, a well as carefully crafted and compelling content, you’ll struggle to stand out in search results and capture the attention of your target audience.
This is why content marketing forms the backbone of all the digital marketing strategies we create. When done right, content plays a vital role in strengthening the visibility and ranking of your website, while also keeping your audience engaged.
Our team of content marketing specialists can build you an effective strategy that keeps in mind your goals and objectives. As well as strong and effective content writers, we benefit from graphic designers, web designers and other creative professionals who can take your content to the next level.
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Interested in working with us? Then get in touch today.