Content Strategy
Crafting content with purpose
We love content. We love planning it, writing it and seeing the effect it has on our clients’ results. But you can’t simply write content for the sake of it and expect it to deliver. You need to understand what you’re doing and why you’re doing it. You need a content strategy.
From optimising existing content to crafting something totally new, a content strategy gives you direction and ensures that every piece of content has a purpose. Whether you want to increase your traffic, improve your conversion rate, or create a clear brand voice, content is key – but you need to get it right.
Here at Marketing Labs, we have a passionate and talented content marketing team that lives and breathes all things content. Years of experience and a love of the written word means that they know what works and what doesn’t, using this knowledge to get great results for our clients.
Online growth experts
Our team has worked with many eCommerce stores across a wide range of product types. We have a proven track record when it comes to improving conversion rates, increasing traffic and delivering great customer experiences.
As well as full eCommerce site designs and builds, we can help to optimise your existing website to make sure it is delivering for your customers. Lots of small but meaningful changes to design, content and pricing can make a big difference to usability and make sure your site is seen as trustworthy by customers.
We also help you maintain your eCommerce website, ensuring it continues to offer a great experience, respond to the needs of your customers and stay secure.
Building a strategy that works for you and your brand
We build content strategies with your goals at their heart and use data insights to direct activity. We look at your current performance in terms of SEO, conversion and user experience and identify opportunities for engaging an effective content strategy.
These insights support the creation of a totally bespoke content marketing strategy for your business.
We’ll look at content types, target keywords, publishing schedules and channel distribution. We can then support your team through the implementation of the strategy or create the content for you. Either way, with a solid strategy in place to support your content marketing activity, you’re sure to see just how big an impact brilliant content can make.
