A new trend has been emerging among marketers for some time now: debranding. It refers to a strategic shift or...
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Branding
Unveiling colour psychology in branding and marketing
OK, I’ll come out and say it – I love colour! I know it sounds a little sad, but I guess I have to like it as part of my...
How to increase landing page conversions with video
In the ever-changing world of digital marketing, it’s more important than ever to remain competitive online, especially...
Why your logo shouldn’t be bigger
The design world has changed; it’s become more visual than ever. We now live in an age where people are starting to take...
Choosing the best colour scheme for your business
The first impression your business makes to any potential client or consumer is usually a visual one. This includes the...
Pssst! Did you know we have our very own podcast?
If you’re a business owner or a like-minded marketing professional then this podcast is for you. It’s full of insights, industry news, tips and advice. You’ll learn about search engine optimisation (SEO), pay-per-click (PPC), content marketing, branding and website design.