Bing has a search ads tool? Yes, it's true… Who knew? Of course, you’ve heard of Google ads. People often talk about Google...
PPC
How to create a Google Merchant Centre shopping feed [2024]
Unlock the power of online retail with our guide to setting up your Google Merchant Centre. From product listings to...
What is programmatic advertising, and how does it work?
In this blog, we demystify programmatic advertising, looking at what it is and how it works. We examine the role of...
How PPC and SEO can work together to drive results
If you’re managing your PPC & SEO separately, you could be missing valuable opportunities to improve your tactics and...
Understanding Google PMax – tips to maximise your efforts
If you’re new to ads, you may not be familiar with the methods you can use to advertise across the Google network. There...
Measuring non-brand demand trends in a brand-heavy industry
With the right tools and a little bit of know-how, you can get an insight into what your target market is looking for online.
Google Shopping campaigns – how to maximise your return
Google Shopping is an essential tool for e-commerce businesses globally – big and small. When used correctly, it is a...
Digging for gold: How to find lucrative keyword opportunities for PPC or SEO
In mining, gold prospecting involves a sophisticated string of processes. It requires specialised equipment, experience,...
AdWords Quality Scores: 5 simple tips to improve your PPC performance
Improving your AdWords quality scores can reduce your costs and generate more revenue. As I’m sure you’re aware, Google assigns a Quality Score to every single keyword in your AdWords campaign.
Pssst! Did you know we have our very own podcast?
If you’re a business owner or a like-minded marketing professional then this podcast is for you. It’s full of insights, industry news, tips and advice. You’ll learn about search engine optimisation (SEO), pay-per-click (PPC), content marketing, branding and website design.