Blog
Static HTML vs WordPress CMS: What’s the difference?
So, you’re thinking about building a new website for yourself or a client. What route do you take? Static HTML or WordPress...
How to write about a subject with a low search volume
There are some things that people talk about a lot – football, the weather, politics, and, of course, what happened on Love...
What is a URL slug, and why does it matter for SEO?
Search engine optimisation (SEO) consists of dozens of moving parts. URL slugs are one of them. This post looks at...
Top 5 free Google SEO tools for beginners
Google is the most prolific search engine, with 92.96% of all search traffic, so it makes sense for them to provide a...
How to create a company page on LinkedIn
A bustling community of over 1 billion users worldwide, LinkedIn is easily one of the largest social media platforms used...
A guide to negative keywords in search campaigns
We’ve all been in a position where we’ve made a search on Google or another search engine, and the top results aren’t quite...
Unveiling colour psychology in branding and marketing
OK, I’ll come out and say it – I love colour! I know it sounds a little sad, but I guess I have to like it as part of my...
How to set up and use Google My Business for local SEO
Looking for a ‘quick way’ to boost your rankings on Google search? Setting up or optimising a pre-existing Google My...
A guide to setting up and using Bing Webmaster Tools [2024]
When people hear the word SEO, they automatically think of Google. That's only natural. After all, Google pretty much...
How and where to add social share buttons to your website
Picture the last time you found a bit of content that was so brilliantly useful that you wanted to share it with your...
How can UGC help with your SEO [2024]
When it comes to SEO, the words "user-generated content" or UGC seldom come up. You always hear about ranking factors, link...
Bing vs Google ads – where should you spend your money?
Bing has a search ads tool? Yes, it's true… Who knew? Of course, you’ve heard of Google ads. People often talk about Google...