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PPC
Understanding Google PMax – tips to maximise your efforts
If you’re new to ads, you may not be familiar with the methods you can use to advertise across the Google network. There...
Measuring non-brand demand trends in a brand-heavy industry
With the right tools and a little bit of know-how, you can get an insight into what your target market is looking for online.
Google Shopping campaigns – how to maximise your return
Google Shopping is an essential tool for e-commerce businesses globally – big and small. When used correctly, it is a...
Digging for gold: How to find lucrative keyword opportunities for PPC or SEO
In mining, gold prospecting involves a sophisticated string of processes. It requires specialised equipment, experience,...
AdWords Quality Scores: 5 simple tips to improve your PPC performance
Improving your AdWords quality scores can reduce your costs and generate more revenue. As I’m sure you’re aware, Google assigns a Quality Score to every single keyword in your AdWords campaign.
Pssst! Did you know we have our very own podcast?
If you’re a business owner or a like-minded marketing professional then this podcast is for you. It’s full of insights, industry news, tips and advice. You’ll learn about search engine optimisation (SEO), pay-per-click (PPC), content marketing, branding and website design.