Blog
Google’s New Spam Algorithm Update
Google has confirmed that yesterday (June 23rd 2021) saw an algorithm update roll out to fight spam in the search engine’s...
Keeping Marketing Personalisation Cool Not Creepy
We all know that the Covid-19 pandemic has had a drastic effect on businesses. For much of 2020, the option of going to a...
How to create a pop-up notification using Bloom Email Opt-In plugin in WordPress
This tutorial is now outdated. It will still work but there is now a simple and free alternative. Try using Popups for...
Using customer reviews as a marketing tool
Consumers have gotten wise to a lot of marketing and advertising methods and trust in marketing continues to fall. However,...
Why you need to be measuring customer lifetime value
We all want customers to convert. This is why we create great campaigns to raise awareness and get them to the checkout....
10 interesting SEO facts
Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end...
7 Useful Content Marketing Examples from E-Commerce Brands
Content marketing can be an incredibly effective medium to promote a business. Particularly, if you’re operating an...
What you need to know about email marketing in 2021
Someone on LinkedIn recently asked if people thought email marketing was dead, citing reduced open rates and low...
How to deliver personalisation in a cookie-less world
Third-party cookies have been invaluable to marketers when it comes to online advertising and user targeting, but...
How to use memes in your marketing
Memes have become synonymous with social media over the last 10 years. Some have stood the test of time and others nd up...
How to get the most out of your marketing in 2021
Last year was a difficult for one for marketers and 2021 looks like it is coming with its own set of challenges. How can...
Google’s December 2020 Core Update: What we know so far
Google’s latest update has started rolling out but what does the timing mean, who has been hit and what can you do to...
