Blog
Unlocking the power of custom audiences and customer lists in Meta Ads
Custom audiences and customer lists are crucial to getting the most from your paid advertising campaigns with Meta. The...
25 ChatGPT prompts for digital marketers
ChatGPT was launched to an unsuspecting public last year, and if the foretellers are correct (and, of course, they are),...
The importance of having a marketing strategy
An in-depth and well-planned marketing strategy is critical to building a successful business. Whether it’s building brand...
A beginner’s guide to social media ads with Meta
If you’re thinking about running social media ads on Meta, you’ve come to the right place to learn. In this blog, I’ll...
Less is more: The rise of debranding in modern marketing
A new trend has been emerging among marketers for some time now: debranding. It refers to a strategic shift or...
Beginner’s guide to retargeting ads: How do they work?
We’ve all been there. You’re about to buy something but abandon your cart at the last minute before paying. Some time later...
Static HTML vs WordPress CMS: What’s the difference?
So, you’re thinking about building a new website for yourself or a client. What route do you take? Static HTML or WordPress...
How to write about a subject with a low search volume
There are some things that people talk about a lot – football, the weather, politics, and, of course, what happened on Love...
What is a URL slug, and why does it matter for SEO?
Search engine optimisation (SEO) consists of dozens of moving parts. URL slugs are one of them. This post looks at...
Top 5 free Google SEO tools for beginners
Google is the most prolific search engine, with 92.96% of all search traffic, so it makes sense for them to provide a...
How to create a company page on LinkedIn
A bustling community of over 1 billion users worldwide, LinkedIn is easily one of the largest social media platforms used...
A guide to negative keywords in search campaigns
We’ve all been in a position where we’ve made a search on Google or another search engine, and the top results aren’t quite...
