Paid Social
Paid social media services
Of the billions of people on social media, only a handful matter to your brand. We’re here to put you in front of those people with finely tuned intelligence-led social campaigns.
Showing up is just the start. In a competitive landscape saturated with brands fighting for attention, your message has to cut through the noise.
Our thoughtfully crafted creatives will ensure you’re remembered long after the scroll stops.
“If you’re one thing. Be memorable.”
One agency, multiple channels
There’s no ‘one-size-fits-all’ approach here – every website we design is built entirely for you, helping to distinguish your business from your competitors, build trust, and make it easier for you to generate leads and conversions.
Meta advertising
Instagram and Facebook are juggernauts in the paid social world. They command a huge audience and therefore offer a huge opportunity. Our paid social professionals are fluent in the Meta Ads Manager platform – a notoriously complex platform to navigate if you don’t know what you’re doing.
LinkedIn ads
LinkedIn ads have undergone a revolution in the last few years. Stepping out of the shadows of other social media platforms, LinkedIn has levelled up its advertising for the B2B market. Hiring a LinkedIn ads agency can help you reach the right decision-makers and then pack a punch with powerful messaging.
TikTok marketing
TikTok offers huge potential for advertisers. It provides one of the most creative ways to put your business out there, and in return, you get high engagement rates and the potential to go viral. Pick a TikTok agency that can pitch a campaign that goes beyond the mundane to help you harness the platform’s power.
YouTube ads
YouTube platform has overtaken almost all others to become one of the most widely used social channels in the world. If you’re not there, you’re missing an opportunity. We can buy advertising space here as part of our wider PPC services to reach a large audience across multiple sites, or target YouTube users directly.
How do we work?
It starts with understanding you, learning about your customers, and gathering data to help us target your audience accurately.
Data is the starting point, creating a credible foundation for the best chance of success, but data doesn’t curtail our creativity. It inspires it.
We have a multidisciplinary team that will ensure every part of your campaign works hard for you. From audience setup to copywriting and design, everyone involved has several years of experience in their field.
Never complacent, we continually test, develop, re-test, and measure to improve campaign performance. We work collaboratively with our clients to make the big decisions on budgets and creatives, combining our experience and knowledge.
A full-funnel approach
Paid social excels at generating brand awareness. It creates demand at the top of the funnel – perhaps even before this. People who aren’t in market – but could be in the future – might see your social ad and remember it.
This is a long game. It has to be remembered by someone who might not be ready to make a decision for several months or years. But when they’re ready to convert, you need to be ready to capture that demand.
Intent-driven channels such as PPC (pay-per-click) and SEO are pivotal further down the funnel if you want to win the customers you’ve worked so hard to generate interest from in the first place.
We can help with that.
Organic Search
We use advanced SEO techniques to improve a website’s performance and drive organic traffic. Our SEO approach is proven to deliver long-term results, and we have the receipts to prove it.
Pay-per-click (Google Ads)
Our pay-per-click formula delivers strong, consistent results, drawing on years of experience. We ensure your campaigns align with your business goals with a firm focus on delivering ROAS.
Content marketing
We craft our content strategies with purpose to reflect your brand’s tone of voice. Every word counts in organic search, helping your audience find your site, then guiding them along the path to purchase.
Conversion Rate Optimisation (CRO)
Our analysts have a proven track record of optimising the user journey, tweaking key points to reach the best possible conversion rate. Drawing on years of UX experience, we know what works.
Inspiring a wider audience to try village life
Inspired Villages had a clear idea of who they wanted to target when we started working with them at the beginning of 2026. There was a clear directive – to get the over-65s up to speed on what life in a retirement village looks like and to establish the Inspired brand.
We took up the call to arms and got to work, setting up audiences, working on creatives, and testing outputs. Kyle and his team worked closely with the digital executives at Inspired Villages, collaborating on the campaign and its execution.
To date, the campaign has delivered millions of impressions and almost 95,000 clicks. That’s 7.5 more clicks than last year, resulting in more than six times the landing-page views and more than four times the leads.
Resources from the lab
We’re the kind of paid social agency that likes to share our expertise. You’ll find tons of resources in our lab designed to help you improve your digital marketing.
A/B testing in Meta Ads Manager: What it can do for you
If your business is running paid social ads, spending valuable time and money on Facebook and Instagram, A/B testing should be one of your best...
Personal branding for business: How to turn your team into a powerful marketing tool
Prefer to listen to your content? Caz talks about personal branding in this podcast from the team at Marketing Labs. If you've not got the money to...
The short-lived TikTok account of Sky Sports Halo
Trying to find and target specific demographics means researching and taking the time to understand the language and tone that resonate with those...
