The new kid on the block in paid search is called AI Max, and you guessed it, it’s powered by artificial intelligence – in...
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Writing a retargeting and remarketing strategy
Retargeting should play an important role in your marketing strategy; if it doesn’t, you’re missing a lucrative...
Beginner’s guide to retargeting ads: How do they work?
We’ve all been there. You’re about to buy something but abandon your cart at the last minute before paying. Some time later...
Top 5 free Google SEO tools for beginners
Google is the most prolific search engine, with 92.96% of all search traffic, so it makes sense for them to provide a...
A guide to negative keywords in search campaigns
We’ve all been in a position where we’ve made a search on Google or another search engine, and the top results aren’t quite...
Bing vs Google ads – where should you spend your money?
Bing has a search ads tool? Yes, it's true… Who knew? Of course, you’ve heard of Google ads. People often talk about Google...
![How to create a Google Merchant Centre shopping feed [2024]](https://marketinglabs.co.uk/wp-content/uploads/2024/01/Google-setup.jpeg)
How to create a Google Merchant Centre shopping feed [2024]
Unlock the power of online retail with our guide to setting up your Google Merchant Centre. From product listings to...
What is programmatic advertising, and how does it work?
In this blog, we demystify programmatic advertising, looking at what it is and how it works. We examine the role of...
How PPC and SEO can work together to drive results
If you’re managing your PPC & SEO separately, you could be missing valuable opportunities to improve your tactics and...
Pssst! Did you know we have our very own podcast?
If you’re a business owner or a like-minded marketing professional then this podcast is for you. It’s full of insights, industry news, tips and advice. You’ll learn about search engine optimisation (SEO), pay-per-click (PPC), content marketing, branding and website design.