A guide to using our YouTube search tool to enhance your social posts

By Matt Janaway

Using YouTube to enhance your social media posts…

Video significantly increases engagement and sharing on Social Media, in fact posts with video embedded have the most organic reach of any type of Facebook Post.

If you’re looking to boost your marketing but not sure where to turn, videos can add a whole new dimension to your Social Media Marketing.

Time is so incredibly precious to people. We are in control of it and we hate when it’s wasted, so why bore your fans and followers with long text updates?

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Video offers you the chance to engage with your audience visually meaning they are not only more likely to share or retweet, they will also like and follow!

Think about it for a second. What were the last few things you shared on Facebook or Twitter? There’s a high chance at least one of them was a video clip. If you’re creating your own video content for YouTube, that’s great, but not everybody has the time or skill to create their own videos.

The YouTube search in the Content Research section of your social media scheduling dashboard will help you find awesome video content that engages your audience.

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With an impressive three billion daily views, YouTube stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world.

Using YouTube for content research

This is one of the most powerful additional features of your dashboard. Searching for current, relevant videos then scheduling them onto your Social Media channels has never been easier.

First of all, log into your Social Media Control Panel and click ‘Research’. Then select the ‘YouTube’ tab from your list of Content Research tools.

You’ll notice that you have the option to search for videos, specific playlists or channels.

  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • reddit
  • LinkedIn

To do a video search, just type in your search term to view a whole list of relevant YouTube content which you can then filter by Relevance, Date or View Count.

To search for a playlist, simply repeat this process but select ‘Playlist’ from the drop down list to receive your search results.

Remember to save these relevant searches so you can return at a later date when you are ready to post more videos.

Clicking the Scheduler icon to the right of a video or channel will allow you to choose what platform you would like to post to and when.

  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • reddit
  • LinkedIn

Compose your tweet or post, then pick a date, time and the social networks you want to share the video to. Then hit the “Schedule This” button.

  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • reddit
  • LinkedIn

There you have it...

A few easy ways to find engaging video content with your Social Media Control Panel to engage your audience using your Social Media Control Panel.

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