Join us in the lab
Get early access to:
– New podcast episodes
– Premium blog content
– Bi-weekly newsletter
Client case study
Connect Storage Systems
< Back to case studies
Project overview
Marketing Labs was approached by Connect Storage Systems, a leading provider of pallet racking, mezzanine floors, and warehouse automation solutions based in Dorset, to revamp their brand identity and website. Following an acquisition, the business sought to modernise its visual identity and refresh its online presence to better reflect its new ownership and direction.
The challenge
The acquisition of Connect Storage Systems presented an opportunity to reinvigorate the brand, but it also came with its challenges. The existing brand identity and website looked outdated, which was hindering the business’s ability to effectively communicate its services and values to its target audience. The website, in particular, was cumbersome, with a cluttered user experience that made it difficult for visitors to find the information they needed.
The solution
Our solution was to streamline the user experience of the website, simplifying navigation and content organisation to make it easy for visitors to find what they’re looking for. We also refreshed the UI and overall design, incorporating a modern brand identity that reflected the business’s values and services. As part of the web design process, we rewrote all page content to improve the user experience and lay the foundations for future SEO growth. The result is a website that effectively communicates Connect Storage Systems’ expertise and services, providing a solid foundation for the business to grow and thrive in the competitive storage solutions market.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
