Join us in the lab
Get early access to:
– New podcast episodes
– Premium blog content
– Bi-weekly newsletter
Client case study
Barrier Depot
< Back to case studies
Project overview
A brand-new eCommerce store built from the ground up for the barriers and access control market!
Barrier Depot is a new business entering a competitive market with no existing online presence. With no website, no branding, and a focused product range of barriers, bollards, and site safety equipment, they needed a partner who could take them from concept to a fully functioning eCommerce store, ready to compete from day one.
We partnered with Barrier Depot to create everything from scratch: a complete visual identity, including logo, colour palette, and typography, plus a full eCommerce website built on WordPress with WooCommerce. We designed every page in Figma before development, ensuring layouts, product templates, and the user journey were refined before we wrote a line of code.
Beyond the build, we created SEO-optimised content for every product category page, structured the WooCommerce product catalogue for easy expansion, and designed the site with Google Ads performance in mind. The result is a clean, conversion-focused online store with a fast checkout process, purpose-built to drive paid and organic traffic from launch.
The challenge
Barrier Depot came to us as a brand-new venture with no existing digital presence. This was a complete ground-up build, which brought a distinct set of challenges:
No existing brand identity: They had no logo, visual identity, or design language. Everything needed to be created from scratch to establish credibility and stand out in a crowded market alongside established competitors.
Standing out in a competitive industry: The barriers and access control space already has well-known online players. Barrier Depot needed a site that looked and felt professional from day one to compete with larger, more established brands, despite being a new entrant.
Small but focused product range: Unlike competitors with huge catalogues, Barrier Depot launched with a tighter product range at competitive prices. The site needed to present this as a strength, making it easy for customers to find what they need without feeling like the offering was limited.
The checkout experience needed to be frictionless: As a new and unknown brand, there’s less room for error. First-time visitors needed a buying experience that was fast, simple, and trustworthy to convert them into customers, especially when traffic would be driven largely through paid ads.
SEO foundations needed from day one: Launching a new site on a new domain without organic visibility is a significant hurdle. Proper SEO structure, optimised category pages, and quality content needed to be baked in from the start to give the site the best chance of building long-term organic traffic.
Built to perform for Google Ads: With paid advertising planned as a key growth channel from launch, the site’s layouts and UX needed to support high conversion rates, clear product navigation, and fast landing page experiences.
The solution
We delivered a full brand creation, design, and eCommerce build, taking Barrier Depot from concept to a fully operational online store. We purpose-built every element to support growth, usability, and long-term performance across paid and organic channels.
Our solution included:
Complete brand identity and visual design
We developed the Barrier Depot brand from the ground up, including logo design, colour palette, typography, and visual language. This gave the business a professional, cohesive identity ready to compete in the barriers and access control market from day one.
Full Figma design process
We designed the entire site in Figma before development, including bespoke page templates and product card designs tailored to the product range. This allowed the team to review and refine layouts, page structures, and key user journeys before development began, reducing risk and ensuring alignment.
WordPress + WooCommerce eCommerce build
We built the complete eCommerce store on WordPress with WooCommerce, providing a flexible, scalable platform that the Barrier Depot team can manage independently. We structured the product catalogue for easy expansion as the business grows its range.
WooCommerce product catalogue structure
We organised, categorised, and structured all product data consistently ahead of launch. We established clear catalogue architecture and naming conventions that make the range easy for customers to browse and straightforward for the team to maintain and build upon.
SEO-first content for product category pages
We wrote every product category page with search visibility in mind, targeting relevant keywords and providing genuinely useful content for customers. This gives Barrier Depot the strongest possible organic foundation from launch, setting the site up for long-term ranking potential.
Designed for Google Ads performance
We built the entire site with paid advertising as a primary traffic source. Clean layouts, simple navigation, and clear calls to action were designed to convert paid traffic efficiently, so every click from Google Ads counts from day one.
Organic & paid social media strategy
As a brand new business with zero audience, Barrier Depot needed a social presence built from scratch alongside the website. We created a full suite of organic social creatives and copy across Facebook, Instagram, and LinkedIn, designed to establish credibility and introduce the brand to its target market from day one.
We planned paid social as a key growth driver from launch. We created multiple ad variations across product categories, including Armco barriers, automatic barriers, Heras fencing, and general brand awareness, each with tailored headlines and copy designed to convert. We set up the Meta ad account and integrated it with WooCommerce to support product catalogue ads, and promoted a 10% launch offer on bollards to drive early traction.
Streamlined checkout process
We focused heavily on making the buying journey as fast and simple as possible. A streamlined checkout process reduces friction and gets customers from basket to order confirmation quickly, building trust and encouraging first-time purchases from a new brand.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
