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Client case study
CloudTech24
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Project overview
Marketing Labs partnered with CloudTech24, a leading 24/7 IT support and cyber security company in London, to elevate their online presence and drive business growth through a comprehensive digital marketing strategy. Our long-term partnership, which began in November 2023, focused on solidifying CloudTech24’s organic and paid performance across multiple channels, including SEO, Google Ads, digital PR, and organic socials.
In 2025, we undertook a major refresh of the CloudTech24 website to support their evolving business needs and brand positioning. The primary objectives were to modernise the site’s design, enhance user experience, and address longstanding issues with a cluttered and inefficient backend structure. This involved a complete overhaul of the visual layout to ensure a more intuitive and engaging journey for visitors, as well as a significant reorganisation of the site’s architecture to streamline content management and improve performance.
The project required careful coordination to mitigate SEO risks during the transition, with technical fixes and content updates prioritised for launch, and further enhancements planned for subsequent phases. The result was a cleaner, faster, and more user-friendly website that better reflects CloudTech24’s expertise and supports its ongoing growth.
CloudTech24
Performance and growth statistics
55%
growth in organic keywords
1500%
improvement in site load time
2276%
increase in online conversions
303%
increase in impression delivery
The challenge
CloudTech24 faced significant challenges in a highly competitive IT and cyber security market. Despite their strong reputation for delivering advanced solutions, their website was slow to load, had a cluttered backend, and an outdated design, hindering user experience and making content management inefficient.
These issues, combined with stagnant SEO performance, made it difficult for CloudTech24 to attract and engage their target audience online. To match their expertise and support business growth, CloudTech24 needed a robust digital marketing strategy and a modern, high-performing website.
The solution
Our partnership began with a focus on elevating CloudTech24’s organic and paid performance. We conducted a detailed technical SEO audit and implemented improvements that significantly increased site speed (reducing load times from 8 seconds to 0.5 seconds), laying the groundwork for better search rankings.
Alongside this, we developed and executed an omni-channel digital marketing strategy, including high-quality content creation, on-page optimisations, and the ongoing refinement of Google Ads campaigns – resulting in improved conversions and stronger online visibility.
Building on these foundations, in 2025 we led a comprehensive website refresh for CloudTech24. The main objectives were to modernise the site’s design, enhance user experience, and reorganise the backend structure for easier management and scalability.
This transformation not only improved the look and feel of the website but also ensured it was technically robust and optimised for future growth. Our ongoing collaboration continues to drive CloudTech24’s online success, reinforcing their position as a trusted IT and cyber security partner across the UK.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
