Blog post

10 interesting SEO facts

Date of post

23 February 2021

Blog categories

Read time

1 mins

Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end goal.

10 SEO facts you need to know.

  1. SEO stands for search engine optimisation, optimisation being the key focus. (not, rank quickly and get rich)
  2. Backlinks and link building are still a massive deal – seriously.
  3. SEO mostly happens away from your site
  4. 75% of search engine users only click the top 5 results
  5. Google has 4 main algorithms to determine how your website ranks
  6. Google does not crawl websites in real time – cache
  7. Speed and responsiveness are now vital
  8. Long tail keywords make up 70-80% of Google searches
  9. Google does not use social signals to rank your website
  10. Google won’t tell you if your website is being penalised

Post author

Matt is a leading figure in search engine optimisation, with over twenty years of experience in eCommerce and digital marketing. After years of running his own eCommerce businesses and then consulting for digital marketing agencies, in 2016, he decided to set up Marketing Labs.

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