Driving traffic to your website is merely just the start of the online customer journey – converting traffic is the end goal.

10 SEO facts you need to know.

1. SEO stands for search engine optimisation, optimisation being the key focus. (not, rank quickly and get rich)
2. Backlinks and link building are still a massive deal – seriously.
3. SEO mostly happens away from your site
4. 75% of search engine users only click the top 5 results
5. Google has 4 main algorithms to determine how your website ranks
6. Google does not crawl websites in real time – cache
7. Speed and responsiveness are now vital
8. Long tail keywords make up 70-80% of Google searches
9. Google does not use social signals to rank your website
10. Google won’t tell you if your website is being penalised