Microsoft Advertising

Reach a larger audience with effective PPC campaigns

Although Google may be the biggest search engine out there, there are still millions of searches happening every day on other search engines. Microsoft Advertising (formerly Bing Ads) helps you take advantage of these.

Microsoft Advertising is used to show PPC ads across Bing, Yahoo and AOL search engines, giving you plenty of opportunities to attract new potential customers. Even better, with so many businesses putting most if not all of their PPC spend on Google, it means that Microsoft Advertising offers less competition.

Less competition not only means that you can capture traffic you might not get on Google, it also results in lower costs-per click (around 70% lower compared to Google Ads). When combined with a high conversion rate, this lower CPC really means you can see some great returns that support your business goals.

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So how do we make sure your Microsoft Advertising works?

Here at Marketing Labs, as well as a team with decades of experience in digital advertising, we also utilise a data-driven approach.

This allows us to see what your results have been like in the past, what has worked and what hasn’t. Combining this with our experience, allows us to create effective PPC campaigns, assess their performance and continually tweak them to get you the best possible results.

Our Microsoft Advertising service includes: