In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.
Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.
On this Blab: Tom Haslam (Host) and Matt Janaway
