Creating the best user experience and improving rankings

Core web vitals are now part of Google’s “page experience” score, which rewards your website for providing the best UX. You can find the data for your Core Web Vitals in your Google Search Console account, under the “enhancements” section. 

Checking this data and taking steps to improve your scores can have a positive impact on your organic search rankings. This is because Google is now rewarding sites that deliver a great user experience. 

While the best possible Core Web Vitals scores aren’t going to mean you end up in the number one spot overnight, they send positive signals, along with other factors, that Google uses to rank your site. 

We use your Core Web Vitals scores to help us make positive changs to your site and deliver the best possible UX. Combined with other services like SEO, conversion rate optimisation and web design, we help ensure your website looks great, works for your users and ranks highly.

What exactly are Core Web Vitals?

Core Web Vitals is how Google now measures a website’s performance based on the user experience it provides. They have been a factor in the Google ranking algorithm since May 2021, meaning they are now combined with other UX metrics – such as safe browsing, mobile-optimisation and HTTPS security – to influence ranking. 

The Core Web Vitals metrics score how fast a page’s content loads, how quickly the browser responds to a user’s input and how stable the content is as it loads. Optimising these three metrics can help deliver an improved user experience but also help your website rank better in search results.


Largest Contentful Paint

This is the metric that measures how long it takes to show a user the main content above the fold completely and ready to be interacted with. To provide a good experience for users, websites should aim to have a LCP of 2.5 seconds or less. 


First Input Delay

FID measures how long before the browser is able to respond to a user’s first interaction with your site This interaction could be clicking a link, tapping a button or going to your menu. Delays to the first user input can be caused by a number of things, including the browser being busy downloading assets. 


Cumulative Layout Shift

CLS measures the visual stability of your website, helping to show you how often visitors to your site experience unexpected layout shifts. Layout shifts can be caused by issues like heavy embeds, unformatted images and dynamic advertisements. Ideally, you want a low CLS to ensure the best experience.

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis. 

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

Core Web Vitals, TeamSquadPhoto

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