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Client case study
The Traditional Company
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Project overview
The Traditional Company is a manufacturer and supplier of decorative and structural ironworks for gardens, including fencing, lawn edging and iron railings. While predominantly B2B, they also supply to businesses and offer specialist installation services.
We were contacted by the company to help drive more enquiries through the website in the form of calls, emails and online form fills.
Why not have a listen to what The Traditional Company had to say about working with us.
The Traditional Company
Performance and growth statistics
4900%
Keywords
495%
New Users
475%
Sessions
The challenge
Initially, The Traditional Company had multiple websites selling individual items, which split focus and meant working on improving ranking for multiple websites. Each of these websites was also technically poor, meaning they would have required a lot of work to improve them in terms of SEO, CRO and UX.
The solution
We recommended that rather than working across multiple sites, all products get moved onto one website. This would allow all work to take place on one site while also helping to gain more traction as an expert in the industry.
We looked to improve SEO performance of the website by continuously monitoring keyword rankings and looking for opportunities to improve them. We then implemented on-page SEO changes to help boost rankings for existing and new relevant keywords. On top of this, we also improved link equity by building new, high-quality links and dealing with existing low-quality links.
To make the most of the website’s blog, we created a content strategy with SEO in mind, producing high-quality content that answered relevant questions and targeted specific keywords and longtail searches.
We also set up a Google Ads account running selective and incredibly targeted campaigns. We optimised campaigns to ensure low cost-per-click but high ROI, helping to drive more enquiries.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
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