Join us in the lab
Get early access to:
– New podcast episodes
– Premium blog content
– Bi-weekly newsletter
Client case study
Riggotts
< Back to case studies
Project overview
Marketing Labs has had the pleasure of working with Riggotts, a leading line marking company based in Tuxford, for over three years. During this time, we’ve had the opportunity to collaborate on a range of digital marketing projects, with a recent focus on re-designing and developing their new website.
Despite achieving impressive results from our SEO and PPC efforts, we identified significant room for further improvement. We saw an opportunity to refocus the brand, re-optimise keywords, and elevate their online presence. The results of our partnership have been outstanding, with significant improvements across multiple areas. We’ve seen a substantial 225% increase in organic traffic, a notable 75% increase in keyword rankings, and a remarkable 1346% increase in Google Ads conversions. Furthermore, we’ve been able to reduce the cost per conversion by a staggering 95%.
Riggotts
Performance and growth statistics
225%
increase in organic traffic
75%
increase in keyword rankings
1346%
increase in Google conversions
95%
reduction in cost/conversion
The challenge
Although our initial SEO and PPC campaigns had delivered strong performance, we recognised that Riggotts’ outdated website was hindering their online potential. The old site was not optimised for SEO, with poor keyword targeting and a lack of relevant content. This was resulting in missed opportunities for organic traffic and conversions. Furthermore, the website’s design was no longer reflective of the brand’s values and mission, failing to engage users and drive conversions. We identified a need to revamp the website, refocus the brand’s online presence, and unlock further opportunities for growth.
The solution
Our team of experts worked closely with Riggotts to design and develop a brand-new website that addressed their specific needs and goals. We began by conducting a thorough keyword analysis, identifying opportunities to optimise the website for relevant search terms and drive more targeted traffic.
We then developed a modern, user-centric design that effectively communicated Riggotts’ brand values and mission. The new website features a seamless user experience, with intuitive navigation and clear calls-to-action. Additionally, we produced high-quality video content for their new website and social media channels, further enhancing their online presence. By combining our digital marketing expertise with Riggotts’ industry knowledge, we were able to create a website that truly reflects their brand values and drives real results.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
