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Client case study
Lincs & Notts Air Ambulance
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Project overview
Lincs & Notts Air Ambulance (LNAA) approached us, seeking to increase their brand awareness and improve engagement across paid social channels, with a particular focus on their lottery and regular giving campaigns.
They wanted to go beyond traditional marketing channels and drive more interaction and donations via digital platforms. In response, we developed and delivered social ad campaigns aimed at raising visibility and encouraging participation in the lottery, while building a longer‐term relationship to sustain and grow their outreach.
Lincs & Notts Air Ambulance
Performance and growth statistics
16.5 mil
impressions generated
34%
increase in impressions
42.15%
decrease in spend
The challenge
LNAA’s primary challenge was transitioning from established traditional marketing methods, flyers, local events, etc., into more modern, digital approaches, all while keeping their existing audience engaged.
Their donor base tends to skew older, and engaging that demographic through newer digital channels posed a risk: it required carefully balancing new methods without alienating loyal supporters. Additionally, they needed to maintain ongoing awareness so the lottery campaign would have enough visibility and drive sufficient donations.
The solution
We implemented a phased digital strategy designed to gradually move LNAA’s marketing mix toward a stronger online presence, while keeping its core supporters engaged. First, we targeted a younger demographic via social ads, using tailored creative and messaging to tap into audiences more accustomed to digital content and charitable causes online.
Next, we rolled out supporting campaigns that bridged the gap: content designed for older audiences, helping them feel comfortable with the shift, alongside digital ads. Finally, we established ongoing support: regular optimisations, monitoring performance, and refining both targeting and creative so LNAA can continue building both brand awareness and donations over the long term.
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