Client case study

Furl

< Back to case studies

Project Overview

Furl is a designer and manufacturer of premium storage beds and sofa beds, utilising clever and space-saving storage techniques and making furniture by hand in the UK. Their primary audience is B2C with products coming in at a high price bracket.

We were contacted by Furl as they wanted to increase eCommerce sales and increase their return on investment from SEO and PPC campaigns.

Client: Furl
Performance & Growth Statistics
1899%

Organic Keywords

534%

Traffic Increase

537%

Revenue

257%

PPC Conversion Increase

The Challenge

One of the biggest challenges was the user journey on the website, which was confusing. This meant that conversions were low as getting to the point of checkout was overcomplicated.

Furl’s Google Ads account was also not optimised and so ads were performing poorly. Campaigns had a high cost-per-click and very low conversion rates, with a lot of wastage. As the organic performance was also stagnant, this meant that overall visitors to the site were low and those that were landing on the website were getting confused by the journey.

The Solution

We started by performing a deep, 340-page technical SEO audit and performing the necessary fixes to ensure the website was functioning as well as it could. This gave us a better foundation for SEO and PPC work.

When it came to SEO, we monitored keyword rankings to highlight opportunities for improving ranking pages with on-page SEO. This helped to inform the content strategy we created and implemented across product and category pages to improve organic traffic performance.

We also created and implemented a keyword strategy for custom landing pages while fixing a large number of dangerous and manipulative links.

When it came to PPC, we fully restructured the Google Ads account to focus on driving the right customer to the website. We did this through advanced visitor segmentation based on the ideal Furl customer.

Book your free discovery session today

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis. 

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

Explore our digital marketing services

Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.

SEO

We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.

Google Ads (PPC)

Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.

Social Media

We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.

Web Design

Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.