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Client case study
Drimee
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Project overview
Based in Sheffield, Drimee is a designer and manufacturer of equestrian equipment with a global audience. They were a long-standing client when they contacted us about creating a new website for them. As they regularly attend trade shows, they needed a fully functioning website that fully reflected their brand.
Drimee
Performance and growth statistics
256%
Traffic Increase
38%
Bounce Rate
The challenge
Drimee’s existing website was old and had been built poorly, which meant they didn’t really have an online presence. They needed a modern website that showcased their unique brand and was user-friendly, allowing for an easy user experience.
The website also had to incorporate Shopify, as they had previously used it and didn’t want to change the system. On top of this, it needed to be built so that it could be managed by their in-house team.
The solution
We designed and built Drimee a completely new and modern website with a sales-focused design that focused on their product benefits. The site was staged so it was cost-effective for them and also integrated an online chat system to help with sales.
We chose a phased approach to the front end, incorporating simple and user-friendly calls to action to improve the user journey. We also opted for a bright and colourful design that really stood out, this also meant tidying up Drimee’s logo slightly so it looked refreshed.
As well as the UK website, we built websites for the US and Germany, linking these directly to the online shopping system. We translated content for the German site and also took into account differences in the markets within the two other countries.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
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