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Client case study
Decorative Collective
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Project overview
Decorative Collective is an online antique dealer catering to a predominantly B2C audience. The website allows member antique dealers to upload products for sale, allowing them to sell to a larger audience and making it easier for customers to find various antiques.
They contacted us about increasing traffic from their digital marketing channels, as well as increasing return on investment from their digital marketing efforts.
Why not have a listen to what Decorative Collective had to say about working with us.
Decorative Collective
Performance and growth statistics
207%
Keyword Increase
124%
New Users
76%
Sessions
The challenge
One of the biggest challenges was the fact that several agencies had previously been hired to tackle SEO for the website. This had led to no clear SEO strategy being implemented and many errors that needed to be addressed.
We were also dealing with a challenging website system that meant some technical aspects of the site were difficult to fix or work around in order to get the best results from a technical SEO, CRO and UX standpoint.
We were also competing against larger competitors, leading to challenges with SEO and PPC.
The solution
We implemented a SEO strategy that included technical improvements, link building and on-page SEO. We made improvements to the website, with both SEO and CRO in mind, and drove ranking increases with increased equity.
We also monitored keyword rankings and are continuously looking for opportunities to improve ranking pages with on-page SEO. On top of this, we created a content strategy for the blog that keeps SEO in mind and implemented this, producing high-quality regular content.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
