Client case study

DD Group

< Back to case studies

Project Overview

DD Group (previously Dental Directory) are one of the largest UK suppliers of dental equipment, supplies and business services. Founded over 50 years ago, DD stock over 30,000 products and receive over 2,000 orders daily – Marketing Labs partnered with DD towards the back end of 2021 to help with all aspects of digital marketing.

Visit the DD website >

Client: DD Group
Performance & Growth Statistics

Page 1 Keyword Increase


Organic Revenue Increase




Ads Revenue Increase

The Challenge

With over 30,000 products to manage within a number of categories and specialist areas, the challenge was to create a targeted strategy alongside DD’s marketing team – whilst also targeting and meeting specific KPIs, including return on investment.

The Solution

We partnered with DD to help with a number of areas of their Digital Marketing activity, including SEO, Google Ads, content marketing and social media advertising. We helped align the business strategy with their online performance through a number of different methods to help exceed targets and generate an exceptional ROI.

Initially, we achieved a 15x ROI on an early ads campaign before further developing the account and eventually reaching a much higher return on investment of 40.5x.

Why not have a listen to what DD Group had to say about working with us.

Book your free discovery session today

We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis. 

We also aim to become a fully accredited carbon-neutral agency by the end of 2023.

Explore our digital marketing services

Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.


We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.

Google Ads (PPC)

Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.

Social Media

We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.

Web Design

Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.