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Client case study
Cooksmill
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Project overview
Cooksmill is a wholesale catering equipment and supply business predominantly serving a B2B customer base. They provide catering equipment to a range of companies, including hotels, takeaways and restaurants.
They approached us about helping them to increase B2B eCommerce growth and also increase their return on investment from their digital marketing channels.
Cooksmill
Performance and growth statistics
1204%
Traffic Increase
1273%
Monthly Transactions Increase
1212%
Revenue Increase
The challenge
Cooksmill had previously hired other agencies to improve SEO performance but hadn’t got much to show for it. The result was multiple SEO strategies that weren’t delivering.
The website was also struggling technically, with incredibly slow load times and factors working against technical SEO.
On top of this, the website featured a large number of products, none of which had any descriptions. The website also had a very risky link profile with a high number of links that were classed as dangerous.
The solution
We provided Cooksmill with a complete digital marketing packaging that worked together to ensure the best results. The package included SEO, PPC, Amazon SEO, website design, web development and digital customer service support.
We started with a deep 65-page technical SEO audit to get a better understanding of what work needed to be done. We then implemented all of the fixes, as well as fixed a lot of dangerous or manipulative backlinks while also increasing link equity.
We also created a content strategy covering product and category pages, as well as a strategy for the website’s blog, ensuring the site benefitted from quality, keyword-focused content. We constantly monitored keyword rankings to highlight potential opportunities to drive improvements using on-page SEO.
When it came to PPC, we set up a Google Ads account running very selective campaigns that only targeted terms with a high conversion rate. We also set up a Google Shopping campaign, this time only targeting specific high-margin items. A separate Google Shopping campaign to catch all other product searches was set up, but to ensure the best results we optimised it to have a low cost-per-click to pick up extremely high ROI searches.
Working across multiple areas and developing strategies that worked together enabled us to hit our target much faster than anticipated.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
