Client case study

Cooksmill

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Project Overview

Cooksmill is a wholesale catering equipment and supply business predominantly serving a B2B customer base. They provide catering equipment to a range of companies, including hotels, takeaways and restaurants.

They approached us about helping them to increase B2B eCommerce growth and also increase their return on investment from their digital marketing channels.

Client: Cooksmill
Performance & Growth Statistics
1204%

Traffic Increase

1273%

Monthly Transactions Increase

1212%

Revenue Increase

The Challenge

Cooksmill had previously hired other agencies to improve SEO performance but hadn’t got much to show for it. The result was multiple SEO strategies that weren’t delivering.

The website was also struggling technically, with incredibly slow load times and factors working against technical SEO.

On top of this, the website featured a large number of products, none of which had any descriptions. The website also had a very risky link profile with a high number of links that were classed as dangerous.

The Solution

We provided Cooksmill with a complete digital marketing packaging that worked together to ensure the best results. The package included SEO, PPC, Amazon SEO, website design, web development and digital customer service support.

We started with a deep 65-page technical SEO audit to get a better understanding of what work needed to be done. We then implemented all of the fixes, as well as fixed a lot of dangerous or manipulative backlinks while also increasing link equity.

We also created a content strategy covering product and category pages, as well as a strategy for the website’s blog, ensuring the site benefitted from quality, keyword-focused content. We constantly monitored keyword rankings to highlight potential opportunities to drive improvements using on-page SEO.

When it came to PPC, we set up a Google Ads account running very selective campaigns that only targeted terms with a high conversion rate. We also set up a Google Shopping campaign, this time only targeting specific high-margin items. A separate Google Shopping campaign to catch all other product searches was set up, but to ensure the best results we optimised it to have a low cost-per-click to pick up extremely high ROI searches.

Working across multiple areas and developing strategies that worked together enabled us to hit our target much faster than anticipated.

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