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Client case study
CloudTech24
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Project overview
Marketing Labs partnered with CloudTech24, a leading 24/7 IT support and cyber security company in London, to elevate their online presence and drive business growth through a comprehensive digital marketing strategy.
Our long-term partnership, which began in November 2023, focused on solidifying CloudTech24’s organic and paid performance across multiple channels including SEO, Google ads, digital PR and organic socials.
CloudTech24
Performance and growth statistics
55%
growth in organic keywords
1500%
improvement in site load time
2276%
increase in online conversions
303%
increase in impression delivery
The challenge
CloudTech24 faced significant challenges in the ever-growing competitive market. Their website was slow to load, hindering user experience and negatively impacting their search engine rankings.
Moreover, their SEO performance was stagnant, making it difficult for them to attract and engage with their target audience. With a strong reputation for delivering advanced IT and cyber-security solutions to various industries, CloudTech24 needed a robust digital marketing strategy to match its expertise and showcase its services effectively.
The solution
We helped CT24 to develop an omni-channel digital marketing strategy that addressed CloudTech24’s SEO, Google Ads, and website challenges. We began with a detailed technical SEO audit and tackled the website’s slow load speed (initially loading in 8 seconds down to 0.5 seconds), laying the foundation for improved SEO performance.
Our strategy involved creating high-quality, informative content, including blogs and on-page optimisations, to enhance CloudTech24’s online visibility and credibility in London and other areas across the UK. We also implemented technical improvements to the website, ensuring it was optimised for search engines.
Furthermore, we optimised CloudTech24’s Google ads campaigns, resulting in improved conversions and other KPIs. Our ongoing partnership continues to drive CloudTech24’s online growth, reinforcing its position as a trusted IT and cyber-security partner for organisations across various industries.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
