Client case study

ABIS

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Project Overview

ABIS is a supplier of workplace products, including racking, shelving, safety steps, trolleys and more. Their primary audience is B2B, although they also cater to a B2C audience, such as home offices.

We were contacted by ABIS to help them drive eCommerce growth and to improve return on investment from digital marketing channels, with a focus on SEO and Google Ads.

Client: ABIS
Performance & Growth Statistics
266%

Keywords Increase

174%

Traffic Increase

76%

Revenue Increase

748%

PPC Conversions

The Challenge

When first starting the project, ABIS had an older website that was incredibly slow, technically poor and limited the work we could do successfully.

On top of these challenges, there was also a huge number of products that had no descriptions and a large number of product categories, also with no content.

The Solution

We undertook a lot of content work in the site to ensure that categories and products were optimised for SEO, as well as user experience. On top of this, we also created and implemented a blog strategy to publish regular content aimed at capturing relevant longtail keyword searches.

Content marketing efforts were aided by the monitoring of keyword rankings across the site, which allowed us to look for opportunities to improve rankings with on-page SEO. Other SEO work included website maintenance to aid with the technical side and undertaking link building to increase link equity and drive ranking increases.

We also ran very selective and highly targeted Google Ads campaign, aimed at improving conversion rates for key products while keeping cost-per-click as low as possible in order to deliver the best possible ROI.

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