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Client case study
Veni Infantino
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Project overview
Marketing Labs had been working with Veni Infantino for several years, supporting their online growth and visibility within the competitive bridalwear market. As a leading wedding dress designer, they wanted to strengthen their organic presence and connect with brides through a clear SEO strategy.
When the brand evolved and rebranded from Ronald Joyce to Veni Infantino, we were already in place to guide the transition and ensure their growth continued seamlessly.
The challenge
The wedding dress market is highly saturated, with established designers and new entrants all competing for visibility. Before the rebrand, the focus was on growing search performance and targeting the right audiences. When the shift to Veni Infantino was announced, the challenge expanded: not only did we need to continue building organic growth in a crowded market, but we also had to safeguard existing visibility during the rebrand migration. Preserving equity from Ronald Joyce while establishing Veni Infantino as a trusted, recognisable brand meant careful planning and precise targeting.
The solution
Our long-term partnership meant we were well-positioned to deliver a phased and comprehensive approach. We built a keyword strategy that combined competitive bridal terms with unique long-tail opportunities, ensuring we reached brides at every stage of their search journey. Alongside this, we rolled out a link-building campaign that secured placements with respected bridal and lifestyle publications, boosting authority and visibility. For the rebrand migration, we managed redirects, on-page optimisation, and content updates to ensure continuity and avoid loss of rankings. By combining consistent SEO growth with a carefully executed rebrand strategy, we helped Veni Infantino establish its new identity while continuing to grow organically.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
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