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Client case study
Warmies®
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Project overview
Marketing Labs partnered with Warmies®, a beloved brand of microwavable cuddly toys and wellness products, to enhance their online presence and drive revenue growth.
Our collaboration focuses on improving and growing their organic SEO, optimising Google ads performance, and to provide ad-hoc support for ongoing website development to elevate the e-commerce experience.
Warmies®
Performance and growth statistics
74%
increase in organic web visitors
513%
increase in organic revenue
615%
increase in avg monthly conversions
453%
increase in avg monthly revenue
The challenge
Warmies® faced a common challenge many e-commerce businesses encounter: struggling to maximise their online potential. Despite their unique product range, their website was not fully optimised, hindering their ability to attract and engage with their target audience.
Their technical SEO structure was initially a problem, and their Google Ads campaigns were not generating the desired return on ad spend (ROAS). The website’s structure, design, and user experience also needed refinement to effectively showcase their products and drive more conversions.
The solution
We implemented a comprehensive SEO strategy, optimising Warmies®’ website and Google Ads campaigns to drive more targeted traffic and increase conversions. We worked closely with the Warmies® team to develop and refine their website, introducing improvements to the menu structure, design, categorisation, and UX.
We also identified and targeted key SEO opportunities, including new content opportunities for existing product ranges, to enhance their online visibility and drive organic growth. As a result, we’ve seen a significant uplift in ROAS and SEO performance, with continued growth and a stronger online presence for the Warmies® brand.
We’re all about doing our bit for the environment, which is why we are proud to be partnered with Ecologi. By planting trees and supporting climate projects around the world, we are helping to fund solutions to the climate crisis.
We also aim to become a fully accredited carbon-neutral agency by the end of 2023.
Explore our digital marketing services
Our friendly team is experienced across many digital platforms, which allows us to create strategic campaigns that deliver results. Combined with an analytical and data-driven approach, we make sure that everything we do has a purpose and works for your business.
SEO
We use advanced SEO techniques to strengthen the performance of your website and drive organic traffic. Our SEO activities are safe and designed to deliver long-term results.
Google Ads (PPC)
Our formula for Google Ads and PPC delivers strong and consistent results because we ensure that all campaigns are aligned with your business goals and utilise years of expertise.
Social Media
We help build your brand, raise awareness and support your business goals with our expertise. From consulting to management, we can help you get the most out of social media.
Web Design
Not only do we design websites that look great, but we also ensure they follow SEO best practices, are optimised for conversion and deliver a great user experience.
